Nissan and NCAA have launched their “Road 2 Final Four” campaign, featuring the all-new, all-electric Nissan ARIYA, the Official EV of March Madness, as well as other four Nissan vehicles.

One of the ads, titled “Plant Food”, shows Lindsay Gottlieb, head coach for the USC Trojans Women’s team, driving the Nissan ARIYA, while the Standford tree (the Stanford Band’s mascot and the unofficial mascot of Stanford University) sits in the back. When her travel companion tells her that the tree is hungry, she answers that they just stopped, with no intention of stopping the car again. At this point, the man opens the sunroof and says one single word: “photosynthesis”.

The Nissan ARIYA boasts the performance of a sports car, the versatility of an SUV, and the breakthrough technology of e-4ORCE all-wheel-drive, which make it a force of wonder.

The “Road 2 Final Four” campaign also features the dependable and highly praised Rogue, the redefined Frontier, the powerful and efficient Altima, and the sleek Nissan Z. The basketball personalities starring in the campaign are New York City Basketball Hall of Famer Kenny Smith, WNBA player and businesswoman Candace Parker and more.

As part of Nissan’s continued partnership with the Women’s NCAA Tournament, the Nissan Thrill Court will show up in Dallas with shooting games, photo-ops, appearances by special guests, and more.