Mitsubishi Electric, known as a leader in air conditioning and refrigeration and a global player across a suite of residential, commercial and industrial technological offerings, highlights its commitment to creating a more sustainable future in a new commercial.

“At Mitsubishi Electric we’re helping create a more sustainable future for her. By heating her home more efficiently. By engineering a net-zero emissions building. By reducing power waste in factories. By helping make renewables more energy-efficient. By making changes for the better,” the voiceover says in the 30-second spot, which features a high school girl waking up one morning to go visit a Mitsubishi Electric building and learn about the company’s commitment to protecting the environment and creating a more sustainable future.

The ad debuted during the AIG Womens’s Open 2023 UK TV coverage on Sky Sports Golf.

Established in Australia in 1974, Mitsubishi Electric appointed earlier this year Paper Moose as the agency of record, following a competitive pitch.

“Paper Moose’s out-of-the-box thinking really impressed us, in terms of both their creative and strategic ambitions for our brand. They will play a key role in strengthening the Mitsubishi Electric brand and driving sales in the years to come,” Jessica Millard, marketing and communications manager at Mitsubishi Electric, said in a press statement.