Michelob ULTRA has released a new ad, starring Canelo Álvarez.

The spot features the professional boxer lounging in the sun, with sunglasses on, while the voiceover raises some questions about his actions. “Does Canelo Álvarez really relax or is he always dreaming of boxing? Or is he thinking….” the voiceover asks. At this point, Álvarez opens with eyes and tells a waiter nearby “Yeah, we’ll do another round”, referring to another round of Michelob ULTRA.

This is not the first time Canelo Álvarez stars in a commercial for Michelob ULTRA. He appeared in the brand’s Big Game 2023 ad, which also featured U.S. Women’s National Team star Alex Morgan, former Dallas Cowboys quarterback Tony Romo, tennis champion Serena Williams and actor Brian Cox.

Michelob ULTRA is known for its growing roster of celebrities promoting its beer. Among them are Maluma, Zoe Kravitz, and more.

The Michelob ULTRA is a superior light beer with only 2.6 carbs and 95 calories per bottle. The brand’s offering also includes Michelob ULTRA Pure Gold, Michelob ULTRA Amber Max, Michelob ULTRA Infusions, as well as a range of Organic Seltzer, available in various flavors, from Blueberry Watermelon to Kiwi Lime and more.