Regé-Jean Page wears the new LONGINES SPIRIT ZULU TIME 39mm in the latest Longines commercial.

The Bridgerton star shares his opinion about elegance in a 30-second spot that shows him reading a script.

“Elegance isn’t about the proper way to do something. It’s less about rules and more about curiosity. Having the confidence to move boldly. To bring the unexpected together. Take a step back and everything falls into place. It all comes back to elegance. Elegance is an attitude,” he says.

The British actor and model is a brand ambassador for the Swiss watchmaker since September 2021. He has also appeared in ads for Giorgio Armani and Audi e-tron.

Longines’ roster of brand amassadors also includes South Korean award-winning actress and singer Suzy, actress Jennifer Lawrence, Kate Winslet, and more.