Little Caesars, which returns as the Official Pizza Sponsor of the NFL for the second year in a row, kicks off the NFL season with the relaunch of its fan-favorite Crazy Calzony and a new promotion.
The pizza chain has released a series of new ads starring NFL stars to advertise the menu item, which is a special pizza-calzone mashup that starts with a topped pizza in the center, plus four mini stuffed calzones around it.
One of the spots features New Orleans Saints defensive end Cam Jordan being asked during a press conference how he spent the off-season. He thus recalls the memories he created with his best friends (San Francisco 49ers tight end George Kittle and NFL analyst Ryan Fitzpatrick) enjoying Little Caesars pizza, which – he says – tastes even better with his friends, riding a tricycle, blowing dandelions, and sing karaoke songs, such as “Three best friends”. Back to reality, he answers that the off-season “just hit the weights”.
At the end of the commercial, the voiceover urges viewers to try the new 4-Quarter Calzony, which is “officially delicious”, for $8.99.
Little Caesars’ newest creation features four different types of meat – pepperoni, bacon, ham, and Italian sausage, each individually found in the four mozzarella and meat-filled calzone pockets around the edge. It also comes with Little Caesars’ Crazy Sauce, which is a seasoned marinara sauce, for dipping.
Little Caesars 4-Quarter Calzony is available for $8.99 if you order via the Little Caesars app or site. It is also available for in-store carryout from 4 p.m. to 8 p.m. daily, at participating restaurants nationwide.