Levi's NIGO in a Go-Kart Commercial

Levi’s and NIGO return with a new collaboration for Spring/Summer 2023. The brand has released the campaign film, starring the HUMAN MADE founder, who reimagined his favorite archival pieces for a two-piece range that is inspired by the past and recreated for the present.

The spot, which personifies the theme “The Future is in the Past”, features a young NIGO as he explores some of the formative locations and activities from his hometown in a go-kart. At some point, as he passes through a tunnel, the young NIGO disappears and his adult version appears instead.

NIGO is a pioneer of Japanese streetwear and denim aficionado, who has spent decades sourcing rare vintage Levi’s. Over time he has accumulated one of the most expansive personal collections in the world.

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