KFC advertises its new Ultimate BBQ Fried Chicken Sandwich in a new commercial, highlighting that it’s a BBQ in every bite in KFC’s Ultimate BBQ Fried Chicken Sandwich.

The ad shows a young man who, after seeing another one ready to take a bite from his Ultimate BBQ Fried Chicken Sandwich, throws himself in the air to put his finger under the sandwich and grab a drip of the sweet honey barbecue sauce it contains.

As the scene is featured in slow motion, the voiceover lists the ingredients of KFC’s Ultimate BBQ Fried Chicken Sandwich – crispy onions, bacon, cheese, pickles, and sweet honey barbecue sauce.

“It’s a BBQ in every bite of KFC’s Ultimate BBQ Fried Chicken Sandwich,” the voiceover says at the end of the commercial.

The new menu item, rolled out on July 3rd, is made with Extra Crispy 100% white meat filet, topped with hickory smoked bacon, KFC’s signature honey BBQ sauce, crispy fried onions, melted cheese and pickles, all on a premium brioche bun.

The fast-food chain has partnered with Going.com, the go-to travel membership site that finds flight discounts, to give those who order KFC’s new Ultimate BBQ Fried Chicken Sandwich on the KFC mobile app or kfc.com from July 3 to Aug. 13 a chance to win a vacation for two to Aruba, which is a stay for four days and three nights along with a sunset dinner cruise, horseback beach ride and more.

Up to 500 winners will receive a one-year premium membership with Going, a $49 value, gaining access to unbeatable deals on flights to international or domestic destinations.v