

KFC has teamed up with Deion Sanders and his family for a new ad campaign that aims to inspire consumers to get all together around the table at dinner time.
One of the spots features Sanders, aka Coach Prime, and his five children – Deiondra, Deion Jr., Shilo, Shedeur and Shelomi – as they roll up to a KFC drive-thru in a signature, custom KFC-branded golf cart to order their fried chicken favorites. While Coach Prime opts for a bucket of Original Recipe fried chicken, Shelomi orders the new KFC Chicken Nuggets, Deion Jr. for the spicy KFC Chicken Sandwich and Shedeur for Secret Recipe Fries. Deiondra reminds Coach Prime not to forget the sauces. As the family rolls out from the KFC drive-thru, Shilo impersonates his dad, saying “Looks good, tastes good, it’s all good, baby!” “Though, you ain’t me!” Coach Prime tells his son.
The commercial ends with the tagline “That’s ‘finger lickin’ good'” appearing on the screen.
In another spot, featuring the entire family enjoying the new KFC Chicken Nuggets, Deion Sanders’ mom, Connie Sanders, also makes an appearance.
“KFC has been a lunch and dinnertime go-to for the Sanders family since I was a kid, and my kids loved this tradition as well. Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s Prime Time, baby!,” said Sanders in a press release.