Jeep highlights the off-road capabilities of its 2023 Jeep Grand Cherokee 2-row, 3-row, and electrified 4xe in a new commercial.

The ad follows a group of friends on a camping trip as they embark on a wild chase through the woods, after a bear. As the drivers are shown speeding across muddy terrains and through rushing water, the song “We’re Going on a Bear Hunt” by Michael Rosen plays.

“We’re going on a bear hunt,
We’re gonna catch a big one.
Look out for the water,
Can’t go under it.
The rocks and the mud.
Can’t go over it,
Gotta go through it,” are some of the song lyrics.

The commercial ends with the people stopping their cars and catching not a real bear, but their dog, called “Bear”, which – it turns out – had left the camping site, making its owners worry and go after him.

The automaker now gives its customers the chance to get a $3500 total cash allowance or 2.9% APR for 36 months on select 2023 Jeep Grand Cherokee models.