Jack in the Box Hello, Ronald Commercial - Jack Box, the CEO of Jack in the Box

Jack in the Box has released a new commercial, taking a jab at McDonald’s.

The spot, titled “Competitive Face”, opens with Jack Box, the CEO of Jack in the Box, greeting Salt Lake City and introducing “the face of all-day breakfast, late-night munchies, and the biggest, most delicious menu on the planet” while showcasing a tray filled with Jack in the Box menu items. At this point, he turns around and delivers a message to Ronald (note: Ronald McDonald, the clown character used as the primary mascot of the McDonald’s fast-food restaurant chain): “Hello, Ronald. This is the face of your worst nightmare”.

The commercial ends with Jack Box waving goodbye and saying “Hope to see you soon” while an onscreen line reads “Coming soon to Salt Lake City”.

Earlier this year, the fast-food chain introduced three new items to its menu and one sweet surprise for its fans: the new Mint Mobile Oreo Shake, created in partnership with Ryan Reynold’s Mint Mobile, which gives the classic Oreo Shake a twist for spring. Featuring a whipped minty topping and a cherry, the new Oreo Shake is available at a suggested retail price of $4.89.

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