IKEA Canada urges people to let their imagination run well-organized in its latest commercial, which aims to highlight that, when you have the right storage solutions, keeping your home organized stops being a chore, it becomes an effortless and magical experience.
The spot follows a little girl who, after entering her PAX/TYSSEDAL wardrobe combination, is transported into a magical place, where all of her things, from clothes to shoes and accesssories, are carefully organized on hangers and shelves.
The PAX / TYSSEDAL Wardrobe combination, priced at $470, can be easily adapted to suit your needs and taste using the PAX planning tool. With the PAX Planner, you can easily complete your combination with integrated lighting. After choosing the light source, the planner will work out which accessories you need to complete the solution.
The retailer points out that it has everything you need to Bring Home to Life with the storage of your dreams, from wardrobes that make getting ready feel like a fashion show, to display cabinets that make your souvenirs and trinkets feel like fine art, to food storage that makes everyday meals feel like culinary masterworks.
It also helps people discover ways to sort their stuff by providing them with a large selection of hangers, clothes boxes, kids’ boxes, secondary storage, food containers, paper and media boxes, makeup organizers, and many more.