IHOP has teamed up with Marvel Studios’ Ant Man and the Wasp: Quantumania and has released a new commercial, promoting its latest deal, which gives customers the chance to win a Fandango movie ticket to Antmania when they spend $30 on a visit to IHOP.
“Something’s happening at IHOP. Something huge. Ant Man and the Wasp have arrived, saving the world from epic dangers, while we feed the hero in everyone,” the voiceover says in the 30-second ad, which features scenes from the upcoming superhero movie juxtaposed with footage of people enjoying their favorite menu items at IHOP.
At the end of the commercial, the narrator urges viewers to spend $30 on their next visit to IHOP and get a Fandango movie ticket to see Marvel Studios’ Ant-Man and the Wasp: Quantumania, in theaters February 17.
IHOP has been promoting its Rewards Program, which is an upgraded loyalty program that gives customers the chance to earn PanCoins (digital tokens that can be used to buy more food). Several ads released in the past highlight that, when you join IHOP’s new Rewards Program, the International Bank of Pancakes is stacking PanCoins toward free food and you get a smile on your plate.