Hyundai promotes its TUCSON Hybrid and Santa Cruz in a new commercial, highlighting their 40-year history in Canada.

“At Hyundai, WAH starts here. Where an open road is an open invitation to discover more wow. So no matter where our SUVs may take you, we believe the best part of any adventure is getting back to where it all started,” the voiceover says in the 30-second spot, which features a group of friends hiking and enjoying nature. Various features available on their Tucson and Santa Cruz, such as the HTRAC All-Wheel Drive, cargo capacity up to 2108 litres, Bluelink with remote start and more, under-bed waterproof storage, are showcased throughout the ad.

At the end of the commercial, which also informs that Hyundai is proudly celebrating 40 years in Canada, the voiceover says the tagline “We make WAH” and the lines “We make WAH, We make WOW” appear across the screen.