
Hotels.com has introduced a fresh campaign in collaboration with NBA stars Nikola Jokić and Jimmy Butler. Branded as “Hotel Like a Pro,” the campaign portrays NBA players as seasoned road warriors, given their extensive travel and stays in hotel rooms during half of the season.
In a specific segment, Jokić and teammate Peyton Watson are seen strolling through a hotel accompanied by a real pony. When Watson questions the appropriateness of their entrance with a horse, Jokić, known as “The Joker,” assures him that the venue is pet-friendly, prompting a lighthearted exchange. Amidst the amusement, Jokić clarifies that it’s not a horse but a pony, accompanied by the backdrop of Ginuwine’s renowned “Pony” track played on the piano.
The ad concludes with the onscreen message “Hotel Like a Pro,” emphasizing that Hotels.com is the Official Travel Partner of the NBA. The campaign also features Jimmy Butler, the 2023 Eastern Conference Finals MVP, and rookie Jaime Jaquez Jr., with plans for broadcast throughout the U.S. and Canada during the season.
Filmed at iconic locations like the Roosevelt Hotel and Fairmont Century Plaza in Los Angeles, the spots are set to premiere during the prominent Christmas Day games. Additionally, the campaign promotes Hotels.com’s newly launched rewards program, One Key, and the app’s smart shopping feature, facilitating travelers in comparing and narrowing down hotel options. Examples include Jokić utilizing OneKeyCash for a trip to Serbia, and Butler guiding Jaquez in comparing coffee, mirroring the app’s capability to compare hotels side by side.