Heinz promotes its new spicy ketchup line featuring chipotle, jalapeño, and habanero flavors, in a new commercial, highlighting that it’s stupid good, not stupid spicy.

“Heinz wants to know. Has spicy gotten stupid? He have a solution. Heinz Spicy Ketchup. Stupid Good. Not stupid spicy,” onscreen lines read throughout the 15-second spot, which features footage of various individuals trying spicy food and then drinking milk.

At the end of the video, the new spicy ketchup range, consisting of three varieties – chipotle, jalapeño, and habanero – is shown on the screen.

These tomato-based ketchups pack a punch of heat and are perfect for spicy food lovers. Each flavor has its own unique profile, with the chipotle offering a smoky and rich flavor, the jalapeño providing a sharp and tangy taste, and the habanero bringing intense heat with a touch of sweetness.

The new spicy ketchup line, available now at select grocery stores nationwide, was introduced earlier this year, in April, along with Hot 57 Sauce, which gives the classic 57 sauce a spicy twist with the addition of jalapeño seasoning.