Heinz UK has launched a new ad campaign, titled “UNBEANLIEVABLE”, to promote its new Heinz Beanz Burgerz, Beanz Bowlz and Beanz Nuggetz, a range of delicious kid-friendly nuggets made with beans and veg and coated in a crispy golden crumb.

One of the advertisements features a man who, surprised to see his girlfriend eating a burger, reminds her that her personal trainer advises her to eat healthy. What she is eating, though, is a Heinz Beanz Burger, which is packed with protein and very healthy, too.

The spot ends with the “UNBEANLIEAVABLE” jingle.

The range of Heinz Beanz Burgerz includes Heinz Original Beanz Burgerz, made with mushrooms, tomatoes, and the brand’s secret spice mix, the Heinz Texan Style Beanz Burgerz, made with spicy chili, chipotle, and sweetcorn, and the Heinz Italian Style Beanz Burgerz with mozzarella, bell peppers, and herbs.