FedEx continues its “What we deliver by delivering” campaign with a new installment.
The spot, scored by soft cheerful music, features multiple packages being left at the front door of several individuals and aims to illustrate that it’s not just about the packages, but it is also about what these delivers mean for the people shipping and receiving them. While for some of them it’s shoes and clothes, for some a piece of furniture or dog food, for others it’s the much awaited baby crib.
“Love. What we deliver by delivering.” an onscreen line reads at the end of the commercial.
The shipping giant’s “What we deliver by delivering” campaign debuted in 2018 with four spots created by BBDO New York, each bringing to life possibilities of global deliveries. In one of them, a little girl who forgets her favorite tortoise stuffed toy at a motel gets to play with it again thanks to the thoughtful motel manager, who ships it with FedEx. Another one, featuring people receiving their parcels, focused on their reactions as they unbox the packages.