The DoorDash Christmas commercial for 2023 focuses on the collective experiences of seasonal workers during the holiday season. Developed by DoorDash’s in-house agency, Superette, and directed by Camila Zapiola of Stink, the advertisement contrasts the bustling scenes of Christmas shopping with the audible sighs and melancholic melodies of temporary staff feeling the pressure. The central characters cast longing glances at the carefree delivery drivers effortlessly maneuvering through the chaos to fulfill orders until they realize they too can escape the holiday chaos by joining DoorDash.

In the 60-second spot, disgruntled mall workers sing lyrics expressing their curiosity about the life of a delivery driver, contemplating the simplicity of picking up, dropping off, and cashing out. The original soundtrack for this commercial, titled “The Holiday Worker’s Lament,” is provided by Papa Music.

Some of the lyrics are as follows:
“What would it be like to deliver a slice?
Pick up, drop off, cash out-how nice!
Oh, how they earn to the rhythm of their own beat,
While I hear the same holiday songs on repeat”.

According to a press release, Camila Zapiola mentioned that the music played a crucial role in capturing the emotions of discontented workers and immersing them in the challenging Christmas atmosphere. She emphasized her intent to balance comedy and emotion to create a genuine character arc. Zapiola expressed a desire for the audience to connect with the characters on a personal level, recognizing the humor in them because of their familiarity with people who work during the holidays.