Snug has released a new advert, encouraging people to discover their Snugface.

The spot features a woman named Sandra and her husband, who, after taking a seat on their Snug sofa, experience extreme feelings of comfort and find their Snug face.

The voiceover explains that this phenomenon in which you experience extreme feeling of comfort is called Snugface and encourages viewers to discover their Snugface at snugsofa.com.

Snug announces that its first Extreme Relaxing UK Championships are here. Registration for competitors has closed but people can still join the Game Master community from the comfort of their own home.

The brand focused, in its previous ad campaigns, on the fact that a SNUG, modular by nature, can fit anywhere, grow endlessly to entertain family and friends, and more.

With Snug, you can get your Sofa in a Box with free and easy delivery and assemble it under 3 minutes, with no tools. Made from vegan-friendly materials, the products can be customized based on your needs and preferences. Thus, you can choose whether you want sofa arms included or not, a storage option, and, of course, the color.

The furniture retailer now offers up to 20% off “every single thing” and fast free delivery.