Credit One Bank has released a new commercial to promote its Credit One Bank Platinum X5 Visa, encouraging cardmembers to “Live Large”.
The 30-second ad features Cashios, the god of cash back, exploring a modern world where there are more opportunities to earn cash back rewards than ever. Cashios is shown as a 30 feet tall god who’s serving as a powerful force on the side of “mortals”, while in the background the song “Friends” by WAR*HALL plays.
“Life is better when the credit gods are on your side,” the voiceover says in the commercial, mentioning that rewards once available to the few are now accessible to the many.
The Credit One Bank Platinum X5 Visa lets you earn 5% cash back rewards on the first $5,000 of eligible gas, grocery, internet, cable, satellite TV, and mobile phone service purchases each year, then 1% thereafter, plus unlimited 1% cash back rewards on all other purchases, receive free online access to your monthly credit score and credit report summary, get $0 fraud liability on unauthorized charges, earn up to 10% More Cash Back Rewards from participating merchants, and receive automatic account reviews for credit line increases.
The Las Vegas-based credit card issuer offers a full spectrum of credit card products including cash back and points-based cards as well as jumbo CDs. The bank is also the Official Credit Card of the Las Vegas Raiders, NASCAR, WWE, the Vegas Golden Knights, and Best Friends Animal Society.
The campaign, which also features Pointsephone (the goddess of points), is set to run nationally on television, streaming platforms, and digital and social media. The bank said its signature characters will remain integrated into its sports, entertainment, and charitable initiatives.