Corona has released a new commercial for its Corona Extra. This time, Snoop Dogg and Andy Samberg, who have co-starred in several other ads for the beer brand in the past, are joined by Karol G.
Titled “Band”, the spot features the three lounging in the sun, on a tropical beach. The rapper and the Colombian singer are shown creating an original beat using their hands and the Corona Extra bottles they’ve been sipping on when Andy unexpectedly jumps in to add to the beat a conch shell solo. His two friends are impressed with his shell-playing skills, but he humbly says that it’s “something he’s just been working on.”
The ad marks a new installment in the brand’s “La Vida Más Fina” campaign, created by MullenLowe LA.
“Two years ago, we launched the La Vida Más Fina campaign to help people feel, laugh, and inspire them to find the good in life. Now, we’re introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. Together they remind us that despite all the distractions and chaos in today’s world, most of us know the finest life is all about the simplest things. We can’t wait for fans of the brand to experience the new work,” Ryan Anderson, director of marketing, Corona Beers Family, Constellation Brands, said in a press release last year, in March.