In its Christmas advertisement, Coca-Cola extends an invitation for people to celebrate the holiday season by simply being present and creating cherished memories that will endure a lifetime.

The commercial, titled “The World Needs More Santas”, unfolds in a city adorned with hundreds of Santas strolling the streets, engaging in acts of assistance and support. This narrative underscores the notion that a world world full of Santas is a world full of kindness, love and happiness.

However, as the video concludes, it is revealed that these Santas were, in fact, representations of people’s “inner Santa,” showcasing acts of generosity and goodwill. The advertisement concludes with the impactful line: “The World Needs More Santas.” The accompanying soundtrack, an original song titled “EL MUNDO NECESITA MÁS SANTA,” adds a festive touch to the campaign.

Alongside an extensive Above The Line (ATL) campaign spanning TV, cinema, Out of Home (OOH), social, and digital channels, Coca-Cola is collaborating with influencers based in Australia to spread the festive spirit through a “12 Acts of Kindness” initiative. These influencers will encourage their followers to tap into their inner Santa and engage in their own acts of kindness.
Coca-Cola’s global festive campaign has been launched in Australia and over 80 markets worldwide.