Co-Op promotes its membership in a new ad, highlighting that even a proper donut knows, when you sign up, you save more.

The spot features a huge donut walking across a Co-op store and approaching shoppers to tell them about the fact that CO-op members save more with Member prices. He also mentions that one can get loads of tasty stuff cheaper just for being a Co-op member.

“Even a proper donut knows Co-op members save more,” the voiceover says at the end of the advert, urging viewers to sign up and save more.

The retailer says that becoming a Co-op Member is really simple and costs £1. You will then get access to Member Prices, exclusive offers, discounts, and events. Moreover, for every £1 spent, you will earn 2p for yourself and 2p for your local community.

This membership also comes with personalized offers every week, so you could save money with special offers based on what you like to buy. And you can also save across Co-op services like Insurances, Funeralcare and Legal Services.