Chivas promotes its limited-edition Chivas 12 x Stefflon Don in a new commercial.

The spot features the rapper in the recording studio and with her closed ones, enjoying a glass of Chivas, while in voiceover she is heard delivering the following message to her fans: “This is for my people. You raised me up. You helped me make something that’s mine. We did it on our own terms. We were dreaming big but you kept me real. My success, our success. The only reason I made it is ’cause we made it together.”

At the end of the commercial, Stefflon adds the tagline “I rise, We Rise”, which also appears on the screen, alongside a bottle of the limited edition Chivas 12 x Stefflon Don.

Inspired by the Stefflon Don’s highly anticipated new album “Island 54”, Chivas 12 x Stefflon Don updates Chivas 12’s iconic design with a tropical twist that reflects the album’s island theme. Palm tree illustrations in splashes of bold blue and hot pink are complemented by legendary Chivas gold across the design, uniting Steff’ trademark energy with the Chivas’s bold style. The design is completed with the addition of the rapper’s signature in a striking neon font.