

Chipotle has brought back its carne asada and promotes its in a dedicated ad.
The spot highlights that this tender steak is hand-seasoned with the brand’s signature blend of spices (including cumin, oregano and coriander) and finished with fresh lime juice and cilantro, hand-sliced before serving, and grilled fresh every day in small batches.
Consumers are encouraged to try it in tacos, quesadillas, or add it to their burrito to spice things up. Carne asada is now available to order for pickup, dine-in, or delivery for a limited time only. Customers who order it in the Chipotle mobile app get free delivery.
The carne asada recipe at Chipotle commences with Responsibly Raised cattle, which are raised without the use of antibiotics or added hormones. Chipotle emphasizes that they exclusively procure their ingredients from farmers who adhere to ethical practices, as they firmly believe that there exists a profound link between the manner in which food is raised and prepared and its ultimate flavor.