Cadbury urges you to become a supporter & a half by pitching in. As a partner of the Republic of Ireland Women’s National Team, the chocolate brand wants to get more women into the game and has released a new advert, encouraging viewers to help us raise awareness & visibility of women’s football, and improve facilities in clubs around Ireland.
The spot encourages audiences to “Be a supporter and a half like Janine” and “Be like Anne, who takes pitching in to a whole new level”.
At the end of the 15-second video, the line “Become a supporter & a half” appears on the screen.
Consumers can buy a Cadbury product to help us raise awareness & visibility of women’s football, and improve facilities in clubs around Ireland.
The brand also gives several exclusive experiences to grassroots clubs and all FAI Clubs are in with a chance of winning.
Prizes include a coaching masterclass from the Rep of Ireland WNT Manager & the FAI Head Analyst, a WNT training session followed by an exciting meet and greet, tour the FAI HQ, have a private training session with the coaches, and swap top tips with the Rep of Ireland WNT Manager, and a meet and greet session with Captain Katie McCabe.