Burger King continues its “You Rule” campaign with a new installment, promoting its Melts trio, now available for a limited time only.

The spot features a man in his car, in a Burger King parking lot, enjoying a Burker King Melt sandwich and singing a song about the chain’s Melts, set to the rhythms of the brand’s iconic “Have it Your Way” jingle, first introduced in the 1970s.

“The return of the cheesy BK Melts trio
Bacon, Spicy, Classic – my heroes
In-laws in town, it’s been a long day
Can’t get me down
I got it my way,”
sing the man, who’s also shown wearing a crown while eating a BK Melt.

The crave-worthy and melty handheld toasted sandwiches, first introduced in 2022, are available nationwide starting March 6, for a limited time only, in the three varieties showcased in the ad: the Classic Melt, featuring two slices of toasted bread, layered with two flame-grilled Whopper Jr. patties, melty American cheese, caramelized onions and Stacker Sauce, the Spicy Melt, featuring two slices of toasted bread, layered with two Whopper Jr. patties, topped with melty American cheese, jalapeños, caramelized onions, and a creamy, spicy sauce, and the Bacon Melt, featuring two slices of toasted bread, layered with two Whopper Jr. patties, melty American cheese, crispy bacon, caramelized onions and Stacker Sauce.

The fast-food chain informed that, starting March 9, BK Royal Perks members can continue getting exclusive benefits and enter the “Royal Meltness” sweepstakes for a chance to win instant prizes worth more than $200K, a grand prize, and access a special line-up of Melt meals.

The fast-food chain’s “You Rule” campaign, which debuted in October 2022, was described as “a play on the QSR chain’s mascot and famous paper crowns in an effort to deliver the message that Burger King guests are royalty”.

Other similar ads in the campaign promote the BK Stackers, the International Original Chicken Sandwich range, the $5 Your Way Meal, and the “2 Meals For $5.99 Each” deal.