Boost Mobile has launched a new ad campaign, titled “Get After It”, which aims to inspire people to pursue their dreams.

One of the spots features Chicago’s most recognizable street artist, JC Rivera, and his iconic design, The Bear Champ, which is a 6″, hand-cast, hand-painted resin figure featuring the champ rocking some classic kicks and eating a slice of pizza.

Rivera talks about his story and how his life changed after The Bear Champ, which is more than a doodle, it’s a symbol. He explained that this happened because he rolled with the punches and made his life change.

At the end of the commercial, the voiceover urges viewers to switch and get a free Samsung Galaxy A23 5G on America’s largest 5G network.

American wireless service provider gives its customers the chance to get a Single Line starting at $10/month.