Boost Mobile has enlisted Mexican superstar Eugenio Derbez to front its latest ad campaign, targeted to Latin markets.

The 30-second commercial features the comedy star on a production set, declaring that Boost has tapped him to direct a commercial for the Latino community and to advise the Boost team on the things of interest for Latinos. He reveals, thus, that Latinos are eager to always be connected with theirs, even mother-in-law. He also informs that Boost Mobile now has the nation’s largest 5G network, with maximums signal in numerous cities, including Los Angeles, Dallas, and Chicago.

At the end of the commercial, Derbez urges viewers to go to a Boost store and get the Samsung Galaxy A23 5g for free. The deal is valid for customers who switch to Boost and is subject to terms and conditions.

Derbez, whose “Radical” drama movie premiered at the Sundance Film last month, was welcome to the Boost Mobile family earlier this month.