BODYARMOR has teamed up with Jennifer Lopez to promote its BODYARMOR LYTE low calorie sports drink, for a new marketing stunt, which marks the brand’s biggest campaign in history.

The global superstar delivers an empowering message in the 30-second ad, titled “Choose More” and directed by Dave Meyers, a famous commercial and music video filmmaker, which features her waking up at 4.45 in the morning, hydrating herself with BODYARMOR LYTE, and going out on the beach for a run. “Every day, you get to choose. Do I want more? Can I grow stronger? Can I push myself harder? Can I get better?” she asks in voiceover.

At the end of the commercial, onscreen lines inform that BODYARMOR LYTE has no artificial sweeteners, zero sugar added and is low calorie.

With potassium-packed electrolytes, coconut water, and antioxidants, the sports drink provides premium hydration and helps maintain a healthy active lifestyle.

“BodyArmor is all about the idea that determination, hard work and passion pushes us to be our best and that’s a shared value that resonates with me and how I like to live my life,” Lopez said in a press statement. The pop icon served as a brand partner since 2021 and engaged in a series of social media activations and out-of-home (OOH) marketing efforts for both BodyArmor SportWater and BodyArmor Lyte.

The sports beverage brand, acquired by Coca-Cola in late 2021 for a record $5.6bn, is known for its partnerships with four-time Grand Slam champion Naomi Osaka, Olympic and World Cup champion soccer player Megan Rapinoe, Carrie Underwood and James Harden. They all promoted the BODYARMOR LYTE, which is available in four flavors: Peach Mango, Blueberry Pomegranate, Orange Citrus, and Cherry Berry.