Robert Downey Jr. stars in a new commercial for Aura, an all-in-one tool powered by AI that helps protect your whole family from cyber scams, financial fraud, and online predators.
The actor, who signed a multi-year partnership with the cybersecurity firm, earlier this year, in March, lists some of the unlikely situations one could find themselves in and points out that online crime affects 1 in 4 people.
“The chances of a plane crash – 1 in 11 million. Never waking up from anaesthesia – 1 in 185.000. Why stress out about the unlikely?” he says in the 30-second spot, rhetorically asking if a killer clown worries about being struck by a lightening while winning the lottery. The Iron Man star goes on by emphasising that the odds of falling victim to online crime are 1 in 4 and declares that “You need Aura. You, your family, all protected from scary online stuff”.
At the end of the commercial, which sees a scary clown with a winning lottery ticket in his hands being struck by a lightening, the voiceover urges viewers to protect everything their family does online with Aura.
Earlier this year, in March, Downey Jr. moderated a discussion between Aura’s CEO Hari Ravichandran, former FBI counterintelligence operative, cybersecurity consultant, and SPYEX.com speaker Eric O’Neil, and New York Times bestselling author Maria Konnikova about the true scope of the online crime problem Americans are facing.
Aura also launched a new family-focused user experience, which includes new protections designed to prevent scams, hacks, fraud, and other digital security threats. New features include Smart Vault, which lets you add information to monitor for fraud or data theft, securely store your most important digital files and passwords to keep them secure, and easily share files and passwords with family members, and Family Alert Sharing, which lets you share fraud and identity alerts among account members, so you can gauge your whole family’s protection, take action fast, and resolve threats quickly.