Apple promotes its Mac in a star-studded commercial, showing how, no matter what you do or how you do it – from STEMM to business to the arts or athletics – there’s a Mac for every task.

This film celebrates doing hard work on Mac and features Steve Cherundolo, Head Coach, Los Angeles FC, on a Silver MacBook Air 15″, Alyssa Goodman, PhD, Professor of Astronomy, on a Silver MacBook Pro 16″, Issa Rae, writer, actor, producer, and CEO of HOORAE, on a Starlight MacBook Air 15″, Daniel Buezo, Kids of Immigrants Co-Founder and CEO, on a Mac mini with Studio Display, Oliver Blume, Chairman of the Executive Board of Dr. Ing, h.c. F. Porsche AG, featuring Mac Studio and Studio Display, Eve Lewis Prieto, Director of Teaching Meditation and Mindfulness, at Headspace on a Starlight MacBook Air 15″, Reshma Saujani, Girls Who Code founder, and her students with MacBook Pro and MacBook Air, and PinkPantheress, artist, music producer, songwriter, on a Silver MacBook Pro 16″. They all point out that their work is hard work. However, it is all emphasized that they are on a Mac so “how hard can it be?”

The soundtrack music is the 2023 song “Leaving the Light”, which is the opening track to Genesis Owusu’s sophomore album, “STRUGGLER”.