Ally, a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients, has launched a new ad campaign, titled “#Biculturally”.

For many Hispanics/Latinos living in the U.S., the bicultural experience means embracing both American and Latino culture, and this campaign sets out to showcase moments where the best of both worlds are embraced.

The spot features a woman and her collection of hats, a couple of seniors dancing on roller skates, and a group of boys playing soccer, while on the screen the following lines appear “really brillando, really viviendo, totally ganando”.

As the commercial ends, the voiceover declares “Whatever you’re saving for, we’re all better off with an ally”.

Earlier this month, Ally’s Aliados Employee Resource Group (ERG) helped pull together a Hispanic Heritage Month celebration at the Spirit of Detroit plaza in downtown Detroit where musical performances, artists and dancers gathered to celebrate Latino culture.