Allstate has released a new commercial starring Dean Winters as Mayhem. This time, he is an overly competitive brother who indirectly causes serious damage to his sibling’s garage during a basketball game.
The spot features Mayhem annoying his brother in a game of pickup by telling him that he’s about to steal the game from him just like he stole Kelly Carter in high school. Nervous and victim of a foul, Mayhem’s sibling is ready to settle the score but he breaks the garage wall in which the basketball hoop is set up.
Mayhem points out that, if you don’t have the right insurance coverage, you could end up paying for all this yourself, and urges viewers to get Allstate and be better protected by Mayhem, like him.
In other ads, Winters personified a mouse that appeared in a family’s home the night before Christmas and scared the mother, who not only uttered a shout but also took a pillow and threw it by mistake into the nicely adorned Christmas tree, a groom’s football-obsessed best man who explains to the groom that having his big day during the Big Game is the worst, and the captain of the Pee Wee football team.
Winters returned as Mayhem to the screens in January 2022, for the first time since June 2020.