Chevrolet showcases its all-new Chevy Colorado in a new commercial, highlighting that it’s made for more.

“The all-new Chevy Colorado is made for more. Bring more. See more. Climb more. Connect more. Do more. And be more,” the voiceover says in the 60-second ad, which features a Chevy Colorado owner using his ZR2 model to go on trips in various places, on all types of terrains, in the company of his beloved dog, going fishing with his father and swimming with friends, using it to transport construction materials, and more.

Throughout the spot, various features of the Chevy Colorado are showcased, including the segment-first stowflex tailgate, available segment-first underbody cameras, 3-inch factory lift, class-leading available 10 camera views, and the 430 lb.-ft. max torque.

The commercial, scored by Dierks Bentley’s song “Gold”, ends with the voiceover introducing the all-new Chevy Colorado and saying the tagline “Made for more”.