Airbnb continues to promote its categories, available to filter on the website and in the mobile app, in a new commercial.
The spot, which focuses on the Lakefront category, includes photos taken by photographer Niall O’Brien during a trip with some friends to Alaina’s place, a charming lake house with the ultimate amenity: a dock perfect for amateur diving competitions. According to Airbnb, Niall, Cameron and a few friends were looking to get out of the city for a few days and they chose Alaina’s place, which is an idyllic 4-BR, 3-bath cabin nestled on the shores of Pine Mountain Lake, only 26 miles from Yosemite. Suitable for up to 8 adults (10 if two pairs don’t mind sharing double beds), the Lakehouse is located in the gated community of Pine Mountain Lake, which has its own community standards and guidelines. Guests must pay $44 per vehicle for a guest access permit which gives them access to the community and its amenities, including an equestrian center, golf course, and marina.
The song used in the ad is a cover version of Hugh Masekela’s song “Grazing in the Grass”, performed by The Friends of Distinction, which was a US chart hit in 1969.
The “Made possible by Airbnb Categories” campaign showcases multiple other categories, including the “Skiing” category, the “Amazing Pools” category, the “Farms” category, the “OMG!” Category, the “Castle” category, and more. Airbnb invited photographers to take trips on Airbnb with their family and friends (choosing homes across a range of its new categories, from castles to homes with amazing pools, to the Arctic), shoot photos of their stays, and send them back to Airbnb. The photos have been edited by Airbnb together with familiar songs to capture the unique experience of traveling on Airbnb, made possible by these new categories.