FIAT showcases the 2024 Fiat Topolino EV in a new commercial.

“Sweet doing nothing on a hot Italian afternoon. What’s more refreshing than a glass of sparkling water? A glass of sparkling water and the built-in shower of your Topolino,” the voiceover says in the 30-second spot, which features a man enjoying a glass of sparkling water and using the built-in shower of his Fiat Topolino when a beautiful young woman approaches him. It soon turns out the latter is a waitress who brings him the check. Eventually, one of his friends joins him and uses the shower head to make sure the protagonist’s hair becomes completely wet.

At the end of the commercial, the voiceover introduces the new Fiat Topolino as “the most sparkling vehicle for summer”.

The soundtrack music is the 1958 song “Love in Portofino” by Italian writing duo Leo Chiosso-Fred Buscaglione, first sang by the latter one.

The automaker says it is on a mission to create sustainable and enjoyable mobility experiences for all. The Fiat Topolino embodies FIAT’s commitment to being a leader in urban sustainable mobility, while also being accessible to a wide range of customers. With reduced carbon and sound footprints, this vehicle respects the ecological balance of urban centers and its compact size makes it the perfect solution for navigating city streets, alleviating traffic congestion and providing an ideal urban mobility option.

The Fiat Topolino, which draws inspiration from its predecessor, the iconic Fiat 500, inheriting its name and design, has a range of up to 75 kilometers on a single charge and ample interior space, enhanced by strategically placed storage compartments.

To celebrate the launch of the Topolino, FIAT has introduced a special initiative called “Be the first.” This exclusive opportunity allows early adopters in Italy and France to be among the first to experience the joy of driving this new electric quadricycle.