10signs.org has launched a new campaign that aims to raise awareness on the signs of Alzheimer’s disease and highlight that early diagnosis can help decrease the burden of the disease and allow more time for critical care planning.

“Losing the fear of looking foolish comes with age. Losing your way in your own home doesn’t,” the voiceover says in one of the 30-second ads, which features a grandmother dancing with her grandmother without worrying that she might look foolish. The narrator then adds that confusion with time and place may be a sign of Alzheimer’s and mentions that early detection gives you and your loved ones time to plan for the future.

Onscreen lines urge viewers to learn the warning signs of Alzheimer’s and lists some of them.

Alzheimer’s is a brain disease that causes a slow decline in memory, thinking and reasoning skills. There are 10 warning signs and symptoms, including memory loss that disrupts daily life, challenges in planning or solving problems, difficulty completing familiar tasks, trouble understanding visual images and spatial relationships. If you notice any of them, schedule an appointment with your doctor.