Zocdoc, a free online service that allows users to read reviews from verified patients and book an appointment with a nearby, in-network doctor, has released a series of new ads to promote its website and mobile app.
One of the spots features a woman who, while running in the park, realizes she has forgotten to book an appointment with a therapist and uses Zocdoc to do that. She finds a doc who’s “all ears”, “someone you’d hang out with if that wasn’t weird”.
The voiceover highlights that you can search for the person who’s right for you, even if you’re only free on Tuesdays, after 2, and that you can meet in person or keep things remote. “Get yourself a doc who floats your mental health boat,” the voiceover also sings, before the chorus “Get Your Docs In A Row” plays.
Zocdoc is a platform that helps people to find a new doctor, dentist, psychiatrist and more by selecting their insurance, visit reason and location.
Another ad features a teacher who remembers she has to make an appointment with an OB GYN. In the background an original song plays, urging you to search Zocdoc for the doc you need or type in your symptoms, like ‘it hurts when you pee’. “Get your docs in a row,” the song says, mentioning that “reviews and ratings let you dig a little deeper” and that “doing research doesn’t make you a creeper”.