Groot gets crackin’ in the latest Wonderful Pistachios commercial.
The spot features the Guardians of the Galaxy character showing up near a bag of Wonderful Pistachios and introducing himself (for those who don’t know it, “I Am Groot” is his famous line). He manages to destroy the text “The original plant protein” appearing on the screen and tries to write it again, using the letters fell to the ground, but the final result is “I am Groot”.
Eventually, he rolls in the Marvel Studios’ “I Am Groot” logo, which is a collection of Original Shorts, coming soon to Disney+.
The 15-second ad is set to run across TV, streaming, digital, social and in select theaters. The “Groot Gets Crackin” campaign also includes limited-edition packaging, digital and social media, national sweepstakes named after the campaign, which gives fans the chance to win dozens of prizes, fan experiences, as well as point-of-sale displays in-stores through August 31. The Sweepstakes grand prize consists of a trip to Las Vegas to visit Marvel’s Avengers S.T.A.T.I.O.N., along with a year’s supply of pistachios.
The Wonderful Pistachios range includes a variety of flavors of styles for every taste bud and occasion, such as Sea Salt & Vinegar, Roasted & Salted, BBQ, Lightly Salted, No salt, Chili Roasted, Sweet Chili, and more.
The products are available as on-the-go snacks, everyday snack and party snack.