Wendy’s highlights, in its latest ad, that their fries are served up hot and crispy every single time.
The spot features a Wendy’s employee saying that Wendy’s has changed their fries to make them hot and crispy every single time and that Toby, one of her coworkers, says “High Fry’ve” every single time he fulfills an order. Toby is shown high-fiving his colleagues in the restaurant.
At the end of the commercial, the voiceover urges consumers to try Wendy’s Hot & Crispy Fries, mentioning that they are preferred almost two to one over McDonald’s.
In a previous commercial for its new Fries, the fast-food chain took down McDonald’s version of the snack, saying that Wendy’s fries are almost preferred 2 to 1 over the ones served at McDonald’s. The spot showed, on one hand, empty drive-throughs and soggy fries, with staff voices in the background asking customers if they want fries with their order, and a glossy storefront, on the other hand (the Wendy’s), with a voice from a digital speaker system asking visitors “What would you like with your Hot & Crispy Fries?”.
Wendy’s president Kurt Kane revealed, in a press statement, the secret for their Hot & Crispy Fries, explaining that they’ve balanced the cut of the fry and “kept a little bit of the skin of the potato on the fry to be able to drive flavor.” They have also used “a batter system that allows us to be able to maintain crispiness, both when they’re fresh and hot out of the fryer as well as several minutes later”.