Draq Queen Taina Norell is “The Queen of Brunch” in a new ad for Vizzy Hard Seltzer, created by independent Canadian-based agency Rethink.
The spot features the queen hosting a brunch for her friends, who get to enjoy all kinds of delicious foods, from pancakes and croissants to lobsters, strawberries, watermelon, and more. The piece of resistance is Vizzy Mimosa Hard Seltzer, placed in a cut watermelon and filled with ice cubes.
“Vizzy Iz a Vibe” the voiceover says at the end of the commercial, which features the song “Hits Different” by Kungs and showcases the Mimosa Hard Seltzer range, which includes Vizzy Hard Seltzer Mimosa Hard Seltzer Pineapple Orange, Vizzy Hard Seltzer Mimosa Hard Seltzer Strawberry Orange, Vizzy Hard Seltzer Mimosa Hard Seltzer Pomegranate Orange, and Vizzy Hard Seltzer Mimosa Hard Seltzer Peach Orange.
The Mimosa hard seltzer is made with real orange juice and mimosa-inspired flavors and is gluten-free.
Vizzy Hard Seltzer is promoted as the first hard seltzer with antioxidant Vitamin C. The drink is available in several flavors, including Passionfruit Watermelon, Raspberry Tangerine, Pineapple Mango, Strawberry Orange, and Peach Lemonade.
Vizzy Hard Seltzer’s 12-ounce cans contain 5 percent alcohol by volume and 100 calories.
According to the Center for Science in the Public Interest and Consumer Federation of America, Molson Coors company is in violation of FDA rules that prohibit misleading claims and strongly discourage food companies from fortifying snack foods, carbonated drinks, or alcoholic drinks with vitamins.