Vitality UK highlights that you can earn up to 25% cashback for good driving with Vitality Car Insurance in its latest advert.

“For as long as there’s been car insurance, there’s been good drivers and not so-good drivers. But over the decades it really hasn’t been all that rewarding for the good ones. Until now. Vitality believe that if you drive well you should be rewarded every month with up to 25% cashback on your premiums,” the voiceover says in the 30-second spot, which features a woman driving a car through the city with her dog in the passenger’s seat. The pet says, as the video ends, that if only they’d had a salmon could have avoided all that time travelling.

The voiceover also adds the tagline “Vitality Car Insurance – Sharing the benefits of good driving”.