Car ridesharing company Turo urges people to “Open the door to extraordinary” in its latest campaign.
The main ad features a woman who uses the Turo Go program, which lets her book and unlock cars instantly via the Turo app. She has thus access to a rich selection of cars available on the Turo marketplace, from a red Chevrolet Corvette 1992, which she drives through the city on a sunny day, to various SUVs, pickup trucks, and more.
“Open the door to extraordinary” an onscreen line reads at the end of the commercial, before the tagline “Find your drive” appears, as well.
The spot, directed by Matt & Kai, is available in shorter versions, each focusing on a different car and setting.
“Drive cars that shine” an onscreen line reads at the end of the 30-second ad, before the tagline “Find your drive”.
Turo allows private car owners to rent out their vehicles via an online and mobile interface in over 56 countries. As of 2020, Turo had 14 million members and 450,000 vehicles listed operating in over 56 countries.
Turo also has a program called Turo Seed Initiative, which empowers historically disenfranchised entrepreneurs with access to wealth-building opportunities.