TurboTax announces that, on Super Bowl Sunday, they will let everyone know how they can be matched with a tax expert who is just right for them.
“Everyone out there has a match that is just right for them. This Super Bowl Sunday, find yours,” the voiceover says in the 15-second “Matchmaker” teaser, which features a diverse cast of individuals, including a woman with a cat, a frowning man, and Jason Sudeikis, who wants to know if he can know now. “Sunday,” the voiceover replies before the video ends. Various tax experts, including a woman named Kim, are also shown throughout the commercial.
The company has released several ads in the past weeks promoting its Live feature, which which allows users to connect and get support in real time from a CPA.
In one of them, a TurboTax Live Expert named Tara is shown riding a horse through the woods and then showing up near a professional gamer and a survivalist to help them out with their taxes, and a tax expert named Nia, who has experience with cryptocurrency and helps a man who is a millionaire one day and realizes, a few days later, he’s not anymore.
TurboTax says that all of its TurboTax Live experts are CPAs, EAs or Tax Attorneys who can even review your return line by line, sign it, and guarantee it’s done right.
The TurboTax Live Full Service matches you to tax experts that are right for you.