The Habit Burger Grill has launched a new ad campaign, created in partnership with its agency of record Party Land and titled “There You Hab It”, to celebrate its U.S. and global expansion.

The campaign includes a series of spots that tout the chain’s signature Charburger, the Santa Barbara Cobb salad, and the Double Charburger with cheese.

In one of the ads, a man on a tractor approaches a woman eating a Charburger in a Habit Burger Grill restaurant and asks her how she likes Jeremy Jr. Surprised to hear this name, the consumer soon learns that Jeremy Jr is the tomato she’s having in her burger. The farmer explains that he grew it on his farm just for the habit and the woman says she loves Jeremy Jr. “That’s my boy!” exclaims the man.

The spot ends with the tagline “There You Hab It” appearing on the screen and with the restaurant chain’s logo.

The Charburger is made with a fresh 100% ground beef patty, chargrilled over an open flame for a unique smoky flavor, and topped with cheese, caramelized onions, pickles, fresh tomato slices, crisp lettuce, and mayo served on a toasted bun.

The California-based restaurant company, famous for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, has now 330 restaurant locations and is on a trajectory to become one of America’s go-to restaurant destinations.