Taco Bell urges consumers to feast on the new White Hot Ranch Nacho Fries day after day after day, in its latest commercial, titled “Deja Chew”.
The spot features two friends having White Hot Ranch Nacho Fries and talking about how eating this menu item every single day makes them feel like they are in a time loop. “Same dip every day,” says one of them.
At the end of the commercial, the voiceover encourages viewers to spice up every bite with the new Steak White Hot Ranch Fries at Taco Bell.
Last month, the fast-food chain released a new movie-inspired commercial to announce that its Nacho Fries are back again. The spot features a young woman stuck on the same day over and over again. After taking a friend for a ride in a sports car, she explains to her that she is stuck in “an infinite time loop thing” and, as a result, she can do whatever she wants and enjoy her beloved Nacho Fries every single day. However, it turns out someone is watching her and, realizing that she’s violating the Nacho Fries limited timeline, sends a team to chase her down. As the protagonist and her friend are trying to escape, the day ends and she wakes up again to the same day.
Taco Bell’s Nacho Fries, coated in bold Mexican seasoning and served with a dippable side of warm, nacho cheese sauce, are available for purchase a la carte for $1.49 or in a Nacho Fries Box for $5.49, which includes Nacho Fries, a Beefy 5-layer Burrito, Crunchy Taco and a medium drink. Moreover, to continue the infinite time loop experience, Taco Bell is partnering with Grubhub to offer free fries (with a minimum $15 purchase) starting March 27 until April 13.