Subaru celebrates the Underdogs in a new commercial, that promotes National Make a Dog’s Day.

“The physically challenged, the last to be chosen, shelter dogs with special needs face a far longer road to adoption,” the voiceover says in the opening of the 30-second ad, titled “Long, Lonely Road”, which features several shelter dogs walking down a long and lonely road. The narrator continues his speech by declaring that “Subaru knows even the toughest roads can lead to the most amazing places and this is why Subaru and its retailers created National Make a Dog’s Day, to help all underdogs find a home”.

At the end of the commercial, the voiceover says the brand’s tagline, “Subaru, more than a car company”.

The National Make a Dog’s Day will be taking place on October 22nd. This is “a day to spread information about dogs’ importance in our lives and how much they can improve our days with love and loyalty” and “to encourage people to adopt from shelters and provide a better life for at least one puppy”.