State Farm promotes its Personal Price Plan in a new commercial featuring Jake. This time, the company’s famous spokesman, played by Kevin Mimms, shares the screen with Patrick Mahomes.
The spot opens with Mahomes telling Jake, who appears at the gym, where Mahomes is ready to take a cold bath in the bathtub, that he really wants that Personal Price Plan. He also reveals that he’s a bomb bath guy and starts throwing bath bombs into a bathtub, creating lots of bubbles.
Surprised to learn that, Jake tells Mahomes he doesn’t need to get that personal and that “State Farm Personal Price Plan simply helps you create an affordable price just for you”. “For real?” asks Mahomes hearing this news. At this point, a man with a saxophone shows up, asking Mahomes if he’s ready for some jazz bath, but he makes some signs to make him go away and acts as if he doesn’t know him.
“Like a good neighbor, State Farm is there” Jake says in voiceover at the end of the commercial.
State Farm is known for its campaigns featuring actor Kevin Mimms as Jake. The latter appeared alongside various other celebrities, including Chris Paul and WNBA star Sabrina Ionescu. The insurance company has also collaborated with actor Alfonso Ribeiro, Aaron Rodger, Patrick Mahomes, Taylor Handley, Chris Owen, Reina Hardesty, and more for its marketing stunts.