State Farm promotes its Personal Price Plan in a new hilarious commercial, starring Jake, Kansas City Chiefs quarterback Patrick Mahomes, and Coach Andy Reid.

The spot is set on an airplane and features coach Reid telling Jake, who’s seated nearby, that he wants that Personal Price Plan from State Farm. He then asks him how’s this for personal referring to the mustaches he’s drawing on players’ faces while they are asleep.

“Coach Reid, you don’t need to get that personal to get the State Farm Personal Price Plan. It helps you create an affordable price just for you,” Jake tells him. At this point, Patrick Mahomes returns from the bathroom with a beard drawn on his face with a marker and exclaims that it happened again. Coach Reid assures him that he will get to the bottom of this.

At the end of the commercial, Jake urges viewers to call or click to get a quote today and adds the tagline “Like a good neighbor, State Farm is there”.

The insurance company has promoted its Personal Price Plan in several other ads. One of them shows Patrick Mahomes telling Jake he’s a bath bomb guy.